Our designs are all about you, the modern woman seeking that perfect blend of fashion, comfort, and undeniable chicness. But here's the real magic: we've fine-tuned each style to not only make you look absolutely fabulous but also to embrace your unique shape and size while ensuring you can move with total ease.

And, let's not forget, we've got versatility and wearability baked into every design. We know you want pieces that work for you in multiple ways, day in and day out. We've got your back on that front, too! 💃👗🌟

When it comes to picking out fabrics, we're all about being super-duper picky! We're on a mission to find materials that tick all the boxes for sustainability and ethical production. It's not just a quick once-over; every fabric, dye, and trim we choose goes through some serious tests to make sure it's tough and top-notch.

Our latest product line is like a green dream come true. We've got a mix of recycled polyester, stretchy spandex, reliable nylon, and good old bio-cotton. This means you can trust that we're totally committed to making products that not only live up to your expectations but also do right by the planet. 🌍💚

Sustainability isn't just a one-time checklist; it's a journey of reducing our impact at every turn. Our proudest sustainability achievement? The longevity of our styles. With a little TLC, there's a good chance you'll be rocking these pieces for years to come.

What's more, a whopping 50% of our current fabric lineup is sourced and made with sustainability in mind. But here's the real kicker: we're not into mass production. Nope, we make things in small batches or whip them up on demand, so we can kiss overproduction goodbye. It's all part of our commitment to a greener, more conscious way of doing things. 🌿💪

Our suppliers and manufacturing partners have the following certificates:

OEKO TEX (for dyes & fabrics)

GRS (for polyester-based fabrics)

GOTS (for cotton & organic fabrics)

BSCI (for ethical compliance across manufacturing & supply chain)

Annual factory compliance audit reports are available as well.

All certificates & reports are available on request. To view the certificates please drop an email at "comms@shopsowhat.com"

Say hello to our year-old sustainable clothing brand, a fusion of Italian and Indian inspirations, dedicated to crafting activewear and swimwear that's not just a style statement but a promise to our planet.

In the whirlwind of the past year, we've found ourselves featured in Italy's most iconic fashion publications, such as Elle Italia, Grazia Italia, Vanity Fair Italia, Tustyle, Donna Moderna, and more. It's a humbling experience to see our brand gaining momentum and making waves in the fashion industry.

Our unique blend of Italian and Indian roots has given us a fresh perspective, enabling us to create activewear and swimwear that combine function and fashion effortlessly. But what truly sets us apart is our commitment to sustainability. We're on a mission to design pieces that make you look fantastic and leave a gentle footprint on our planet.

Whether you're gearing up for a workout, soaking up the sun by the pool, or seeking stylish and eco-conscious attire, we've got your back. Join us in our journey towards a more sustainable and fashion-forward future. 🌿👙💪🌍